Invited by Jordan Brand to play basketball and create content at the Jumpman Store in Los Angeles. A full day of gifted gear, exclusive access, and content shot for the brand's social channels.

Shot for PUMA's Valentine's Day gender-neutral collection. Content was published on PUMA's social channels and PUMA.com — featured on the brand's homepage.

Flown to New York City by Staple and ThreadBeast for an official modeling campaign and content shoot for their Spring Capsule collection. Shot reels and dedicated content for the brand's channels.

I'm Mike Mitchell — a 31-year-old content creator, husband, and father based in Denver, Colorado. I've been creating content since I was a teenager, turned my first 00 YouTube check in 2013 into a full-time business, and never looked back.

My life has changed a lot since I started. I got married, started a family, and my content shifted with it. What used to be about sneakers and lifestyle evolved into something deeper — helping men transform in every area of their lives. Fitness, finance, fatherhood, faith. The full picture.

I don't create from a place of having everything figured out. I invite people into the journey — the wins, the struggles, the systems that are actually working. That authenticity is what's built a community of over 873K people who show up, engage, and buy from the brands I recommend.